a LITTLE MORE ABOUT ME…

Born to an American mother and a Spanish father, I've lived in seven countries and three continents, offering a unique lens through which to view the world. This diverse background shapes my approach to projects, allowing me to seamlessly weave various influences and references into my work.

At the table, I bring a threefold skill set: analytical prowess honed through studies in Political Science and Law, creative flair demonstrated by leading interior design projects exceeding €200,000, and top-notch client-facing abilities acquired while managing a boutique travel company specializing in tailored services for high-budget FIT and group experiences.

My commitment lies in the consistent and nuanced development of concepts throughout a project, aiming to engage consumers and drive demand. I advocate for a focus on quality, delving into the finer details rather than settling for quantity and impulsive decisions.

  • My work with brands to help them develop their core identity to better position themselves in the market begins with a discussion about who they are and what their long-term goals are. The best way to serve them is first and foremost to be an active listener.

    From then I take them through a creative ideation process to discover how we can deliver that core identity through differentiation, delineation of values, brand promise, and developing the customer experience.
    My job is to do two things:

    1) Understand who their target audience is

    2) Create a captivation cohesive thread that runs through the whole brand experience to connect with that audience.

  • Sometimes the work doesn’t require a profound look into the brand but to create campaigns that expand their reach into new segments. In these cases, my work is to bring an enticing new visual dimension to their products to highlight their value to this new target audience.
    This can be achieved by:

    1) Campaign conceptualisation, production, and execution.

    2) Styling and photography

    3) Creating digital and print collateral, working on both the content and graphic design.

  • It’s all good and well to have great ideas but the essential work is in their execution. Whether it’s creating a bespoke experience for a large event or group, or working directly with a brand on a project brief, or executing the production of a high-budget project — my skills are in team management, project lifecycle manage, as well as client communication and management. Add five languages and a global perspective into the mix, and you have someone with a highly versatile skillset.